Founded by brand builders in the food space, Thyra Consumer aims to achieve higher success rates for brands and greater returns for investors based on our team's extensive industry experience. We have the expertise to help small companies successfully scale their businesses. We invest in companies that we, or our partners, have worked with on a consulting basis and vetted extensively. Each one of our team members has been an entrepreneur in this sector. The CPG sector is in the midst of a realignment with a sustained and growing trend from individuals and firms to invest large amounts of capital into innovative lifestyle food, beverage and health and beauty care companies. This trend has been fueled by the public's realization that what a person eats (and the products they use) matter. This is not a fad that is going away, but a reaction to real health challenges.