Investments

AWEAR SOLUTIONS

Awear is a "Frequent Flyer" program for fashion. Awear has created a IoT solution where consumers are encouraged to buy, and will be rewarded for wearing, a brand they love while the brand collects valuable post-sale data about their consumers that will enable repeat sales. Harnessing the power of IoT and big data analytics, brands can communicate, engage and reward their consumers in real-time. Recently, Awear partnered with a major global brand to launch a smart collection which will include shirts, denim and skirts. 

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Dennis Paulsoftware
LAUNCHMETRICS (FASHION GPS)

A suite of web applications that enable internal/external communication for the most important fashion companies in the world – bringing companies and products closer to the marketplace. The platform allows companies to perform campaigns with influencers, streamline launch-to-market processes, and measure/benchmark media performance.

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Dennis Paulsoftware
WILTON PAYMENTS

A registered Merchant Service Provider which assists companies with bespoke multi-channel platforms designed to meet their payment needs. Provides the most cost-efficient processing solution, coupled with the latest technological platforms available.  Thyra has helped match Wilton's expertise to US  e-commerce companies.

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Dennis Paulsoftware
THYRA TECH FUND

Founded in August 2011.  Long/short equity exposure to the global technology sector.  Five-year track record of outperforming benchmark index (Nasdaq) and peers (HFRI Equity Hedge Total) in terms of cumulative performance, risk-adjusted performance, and maximum drawdown.  Won the HFM 2012 European Performance Award for the Best Global Long/Short Hedge Fund with less than $500mm AUM. 

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Dennis Paul
NATURADE

Since 1926, Naturade has developed a range of beneficial health, beauty and wellness products that help restore the natural balance between nutrients and foodstuffs.  Naturade pioneered the introduction of soy protein powders in the 1950s, and over the years Naturade has manufactured and distributed a variety of health-related products including vitamins, nutritional supplements, skin care and hair care products.  Naturade’s major product lines now include TotalSoy, the Ageless™ line of anti-aging products, Symbiotics™colostrum-based products to enhance immune system functions, and its latest VeganSmart™ line of vegan/gluten-free/soy-free protein powders.

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SOMERSET AT LAKELAND

Along with our partners, the Income Fund acquired Somerset at Lakeland in one of Memphis, TN’s top suburban locations. This 432-unit rental apartment complex is situated adjacent to (and offering scenic views on) the Stonebridge Golf Course. Three stocked ponds are located on site, as well as two swimming pools and a sand volleyball court.  

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MARBLE CLIFF COMMONS

Along with our partners, the Income Fund acquired the Class A asset, Marble Cliff Commons in Columbus, OH. This 276-unit apartment complex was built in 2003, to a very high quality and is in excellent physical condition.  Marble Cliff has an in-fill location amongst the area’s highest-income neighborhoods including Upper Arlington, Hilliard, and Dublin, yet is only minutes from the downtown Columbus Central Business District (CBD) and The University District.

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CROSSINGS OF BELLEVUE

Along with our partners, the Income Fund acquired the Crossings of Bellevue, a 300-unit garden-style apartment property located in a park-like setting in the heart of Bellevue, TN just minutes from shopping, entertainment, interstates and downtown Nashville.   

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THE VININGS

Along with our partners, the Income Fund acquired the Vinings at Spanish Fort, a Class A asset located just outside Mobile, AL in one of the top suburbs of Baldwin County. The Mobile, AL area has strong demographic and economic fundamentals, due to employment drivers such as Airbus’s new North American headquarters. The property was built adjacent to the best elementary school in the county (Rockwell).

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EDDIE HOLLAND CATALOGUE

Thyra is party to a definitive agreement to acquire the writer’s share of the Eddie Holland LP catalog (the “EHL Catalog” or the “Catalog”).  Mr. Holland was part of “Holland-Dozier-Holland”, the famous songwriting team that wrote many of the songs that defined the Motown sound in the 1960’s.  The EHL Catalog contains 25 #1 hit singles that are staples such as "How Sweet It Is (To Be Loved by You)" and “Baby Love” by Marvin Gaye, and "Stop! In the Name of Love", “You Can’t Hurry Love”, and "You Keep Me Hangin' On" by The Supremes.  In addition to the original Motown artists, many of these songs became multi-generational hits, due to new versions recorded by artists such as Rod Stewart, James Taylor and Phil Collins.  The EHL Catalog has significant cultural value and is considered to be one of the crown jewels of the music publishing industry, making it an ideal first investment for the Fund in the music publishing sector.

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RHM DIVERSIFIED

The Income Fund has invested in a diversified catalogue of music publishing assets with our partner, Round Hull Music.  This diversified assemblage of royalty-income-generating music assets already includes more than 25 catalogs and other co-publishing and administration agreements. 

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